A report by the Environmental Audit Committee (EAC) into clothing waste and sustainability suggested Britain buys more clothes per person than any other country in Europe and every year £140m worth of clothes are sent to landfill in the UK.
London-based womenswear brand Hide The Label was launched last year when brother and sister duo, Ryan and Shereen Barrett, set out to make a truly sustainable fashion brand; one that considered its social and environmental footprint at every stage of its supply chain.
According to data from Accenture in 2017, 33% of consumers are choosing to buy from brands they believe are doing social or environmental good, with 21% saying they would actively choose brands if they made their sustainability credentials more clear on packaging and in marketing – representing €966bn worth of untapped opportunity for brands.
Here at Hide The Label, we believe in looking after our clothes and our planet to make them both last as long as possible. We’ve got our top five tips for washing sustainably to help your beautiful purchases last longer whilst doing your bit for the environment.